Parents Who Host, Lose the Most

Parents Who Host, Lose the Most: Don’t Be a Party to Teenage Drinking educates parents about the health and safety risks of providing alcohol to teenagers and increases awareness of and compliance with underage drinking laws.

According to a 2013 report by the Substance Abuse and Mental Health Services Administration (SAMHSA), 8.7 million youth aged 12 to 20 had recently drunk alcohol, and 5.4 million of them were binge drinkers. That’s unhealthy and unsafe.

Parents Who Host Lose the Most: Don’t Be a Party to Teenage Drinking is a public awareness program that has been implemented in all 50 states, Canada, the Virgin Islands, Puerto Rico, and Japan. It addresses one of the leading factors behind underage and binge drinking.

“This program brought awareness of the local conditions around underage drinking to our community – to leaders, parents, and youth – and sent a direct message that parents who provide alcohol to teenagers do so at great risk to our community.”

This program is a beneficial tool for communities looking to address environmental factors related to underage drinking.  The four strategies that the Parents Who Host campaign covers are: Community Norms, Access and Availability, Media Messaging, and Policy and Enforcement.  To learn more, click here.

Parents Who Host, Lose the Most is universal, easy to implement, user-friendly, and targets celebratory times for youth, such as homecoming, holidays, prom, and graduation. It includes a host of educational materials, community engagement strategies, and planning tools that can help parents and community members mobilize, partner, and share the message that teenage alcohol consumption is unacceptable and serving to minors has serious consequences.